Protect your number reputation without replacing your current dialing platform. Learn how simple file transfers or live API integrations connect your existing tools to ARMOR® for stronger call performance and more reliable visibility into how calls from your numbers display across networks.
Positive number reputation is essential for successful outbound calling, but most dialers don’t include reliable protection. The ARMOR® platform is built to work alongside the tools you already use, helping your organization safeguard its numbers without changing systems. Connecting existing dialing tools to ARMOR® is easy via simple daily file transfers or live network probes. This provides the data you need to monitor, detect, and remediate spam flags so you can improve your number reputation and answer rates over time.
Positive number reputation is a vital component of successful outbound calling, no matter what systems, platforms, or programs your organization uses. Unfortunately, not all of these tools offer the same level (or any level) of number reputation protection.
The question is: what do you do when call deliverability is an issue, your calls get mislabeled as spam, and the calling software your organization uses doesn’t come with adequate number reputation built-in? While number reputation is a big and growing concern for organizations, replacing dialer or call center technology is rarely a feasible or cost-effective solution.
This is why an effective number reputation solution that functions alongside your existing stack is such an attractive option. It means there’s no money lost on previous technology investments, and no momentum sacrificed as teams retrain on brand new software.
It’s also why we developed the ARMOR® platform. Here’s a guide on how to make our quick-start, low-maintenance, and user-friendly option function alongside the technology you already use to track and improve number reputation so your agents can keep doing what they do best: dialing contacts and having live conversations that support your business goals.
Many dialing software or call center platforms that claim to safeguard number reputation for their clients only offer partial solutions, like carrier registration and basic monitoring dashboards, or sometimes counterproductive techniques like number rotation. But each of these solutions can have drastically different impacts on the success of your outbound calls.
Registering numbers with the carriers is undeniably a smart thing to do. By registering, you attest that the numbers are owned by a legitimate business or entity and that you’re making legitimate business calls.
Naturally, scammers and bad actors can’t register numbers to a legitimate business entity, so this simple act sets you apart and can be a strong trust signal to avoid spam flags. But, carrier registration on its own, is not a complete solution, and while it can help reduce flag risk, it can’t keep flags off your numbers.
What’s more, there’s nuance to the number registration process; for example, the potential to have “Telemarketer” or similar labels to appear on some of your calls. Bottom line? It’s best to trust an expert who understands the process, the nuance, and how to navigate it.
Key Takeaways:
Register your numbers. It’s an important checkbox if you want to set yourself up for success. Just don’t view it as a complete number reputation solution. It’s only a piece of the puzzle.
Constantly rotating numbers and abandoning flagged numbers for “new” ones may seem like an easy way to outsmart the algorithms. But this tactic, commonly used by spam and scam callers, is something the algorithms have adapted to detect and penalize.
Carriers don’t see new numbers as clean. Quite the opposite, actually. They distrust numbers with minimal call history, seeing them as unproven and risky. And when new numbers are suddenly used to make high volumes of calls., they often get flagged quickly. Organizations that use this tactic end up back at square one with nothing to show for it except wasted time and money.
Additionally, while rotating numbers may seem like a way to stay under the radar, these numbers share a fingerprint and algorithms easily link the calls and numbers together. If the dialing practices and call patterns aren’t healthy, the whole thing can come crashing down. Be very wary of services that recommend number rotation as the heart of a healthy call strategy.
Key Takeaways:
Number reputation, not rotation, is the path to getting your calls delivered and answered. Work with a service that helps you build trust and healthier call patterns that algorithms reward. If a number gets flagged, don’t jump to replace it. The better solution by far is to remediate with carriers directly, and if/once the flags are removed, modify your calling practices to reduce the risk of future flags.
With full ARMOR® service, our experts provide ongoing monitoring for your numbers. When flags are detected, we alert you and remediate directly with carriers on your behalf, without you having to ask. We also provide you with cutting edge intelligence to help you identify issues, and spot opportunities to optimize your outbound results.
Learn More about ARMOR® Protection, Detection, & Remediation
It’s table stakes for a number reputation service to monitor your numbers and let you know their current status across the major carrier networks. Visibility is key to ongoing call operations, making a dashboard an important element to number reputation management.
But knowing whether a number is flagged or not isn’t enough. Understanding what is being done, what may have contributed to the flag, how results are trending, and how to improve them going forward is much more valuable.
Ask yourself: do you want another dashboard? Or do you want real visibility into what is contributing to your flags, along with an actionable path to reduce risk, increase answer rates, and improve call outcomes?
Key Takeaways:
Instead of just being reactive when flags appear, take a more proactive approach to call reputation.
As an ARMOR® service customer, every call is protected and every call is tracked. The result is your ARMOR® dashboard, which includes cutting-edge outbound metrics related to call behaviors, call timing, conversation durations, lead quality, and other factors that impact spam flags and answer rates. All of this data can be filtered in various ways for an even more granular look at the health of your numbers.
ARMOR® lets you filter by:
We are also developing MARCUS™, our intelligent AI analyst, that will soon be available to synthesize your data and surface unique insights that can be used to refine your outbound strategy.
Learn More: The Future of AI in Call Deliverability: How Dialers Are Evolving to Support Enterprise Sales
Learn More about ARMOR® Call Analytics
Years ago, having professional, well-trained teams and compliant outbound policies might have been enough to ensure an acceptable level of call deliverability for most organizations. But in the current landscape, even businesses that are doing everything right can have their calls go unanswered and their numbers flagged as “spam risk” or “scam likely”.
This is the result of carrier algorithms that are trained to assess risk based on patterns in calling data. But identifying a pattern isn’t the same as understanding an intention.
That means even wanted calls from legitimate organizations are sometimes flagged, making them much less likely to be answered and the numbers that placed them more likely to be blocked by recipients.
Carriers don’t disclose the rules their algorithms use, either. If they did, spammers and scam callers would know how to circumvent them.
Bottom line: No matter what kind of system your organization uses for outbound calling, you need a plan to safeguard your number reputation and stay on top of the call deliverability challenges impacting your numbers.
The ARMOR® platform is designed to be a comprehensive number reputation solution that complements the outbound calling technology organizations already use. Here are two ways to bring data from your existing software into our dialer-agnostic platform quickly and easily:
When you prefer manual control of what data is shared. It’s quick to set up, reliable, and requires no system-level access.
For organizations that want a true “set-and-forget” option with no file transfers, no delays, and more complete data to monitor the health of your calls
No matter what dialing, telephony or call center platform your organization relies on, ARMOR® works seamlessly alongside it to help protect your numbers and optimize your outbound performance. Whether you share call data through a simple file feed or connect directly through a network probe, you can count on us to provide the monitoring, remediation, and visibility you need to optimize number reputation all without interrupting your existing workflow.
Your agents shouldn’t have to worry about why their calls aren’t connecting or be left without an action plan if their answer rates suddenly drop. With ARMOR®, you’ll know exactly how your numbers are being displayed, what’s affecting your deliverability, and what steps we’re taking to fix it.
